Avanza Financial

Avanza Fiancial contacted Goodmedia (who I was freelancing with at the time) to help design a logo.

A logo that portrays loyalty, professionalism and confidence. Their name in direct translations means to advance, move forward; come forward; proceed; develop; thrust forward. So the combined triangles to form an arrow fitted really nicely to what their name means and it speaks a lot about relationships and movement which is what their brand aim is all about.

These were the preliminary and final logo outcome and branding guidelines that I did for them.

Primary Logo



Secondary Logos





Colour and Concepts



Preliminary Logos