Black Friday Emporium Melbourne

For Black Friday last year, I was tasked at designing the campaign for Emporium Melbourne during my time here at Vicinity Centres.

We went with the approach of creating something luxe and wanting to include the retailers in this special event, so we decided to create a typographical pattern that was used across all their asset designs from print to web. It was seen on the offer flyer, eDM’s, website tile and even on the store window front.

Credit: Vicinity Centres