They contacted Goodmedia (who I was freelancing with at the time) to help design a logo, window decal and business cards as well as stickers.
Key word here: SIMPLE.
The main logo (which consists of the rectangular box and the word FIKA.) was an original design envisioned by the owners. But when they found themselves needing more stationery like stickers and a possible stamp for their coffee cups, I was asked to design a secondary logo (circular) that could work as a stamp.
Their window decals were simple and straight to the point. Printing was outsourced by the owners.
Using texture as a way to enhance their look, they decided to go for a thick matte pattern paper stock and let their logo speak for itself on their business cards.
For more about FIKA: www.fikacoffeebrewers.com.au