Lunar New Year Video – Vicinity Centres

For the two years, I’ve been working as a Senior Graphic Designer for Vicinity Centres. A retail asset management company based Australia wide. My main roles include designing campaigns, assisting with shopping centres and their marketing and design needs, as well as co-manage a team of junior/mid-level designers.

As part of Lunar New Year 2020, the Year of the Rat, I came up with the concept of a simple animation that got distributed nationally as part of our our campaign that centres could opt and post on their social channels.

Here’s what it looked like!

Note: Copyright to Vicinity Centres.

Creative for Instagram Post and Facebook.

Creative for Instagram Stories.