Kath from Bow Creative runs a styling and wedding planning business in Melbourne. She approached me for to redesign her new brand and brand collateral documents that she plans to hand out to her new clients. I worked with her in establishing a new set of fonts, colours and layout which she then took to her third party suppliers to incorporate onto her new website design (done by Studio Wednesday).
Kath’s documents were very copy heavy to begin with. So, I worked on establishing a more systematic/grid layout for most of her content that will make use of the space provided. She wanted her style to also be very organic and fun, so I incorporated a new script font that would help carry that aesthetic across. The idea on the overlapping assets and text was also something she had requested for—this was to provide a more scrapbook like feel to these documents.
For more on Kath’s beautiful work, head to: bowcreative.com.au