One of the main projects I got to help design at Vicinity Centres, was for Emporium’s Black Friday in 2019. This was the first year that they really leaned on the internal design studio to really help bring out their campaigns.
The brief was to keep things simple and sophisticated with a little bit of luxe. So we came up with the idea of using a script font they had for Christmas and incorporated names from all the retailers that were participating in the sale event. This was the result. Featured pieces included a digital sale flyer, a website tile and eDM graphic that got emailed to Emporium’s database.