When Sir Charles came to me for help, they didn’t have anything apart from the logos. When the current/new owners purchased over the cafe, they weren’t given any brand book whatsoever. So I was working backwards on this project. Trying to develop their style as well as all the brand characteristics it lacked. I even went to the extent of mocking up some merchandise which they didn’t realise I could do.
Hopefully some of these could lead into real projects in the future. Overall, it was a fun and challenging project for me. I hope to work with them some day again.